Marketing & Brand

Placemaking

Creating places where people want to be — the markets, concerts, pop-ups, and art installs that drive footfall, tenant sales, and rents.

Upcoming activations

156K

Footfall YTDacross all activations

Assets activated

+11%

Tenant sales lifton activation days

Placemaking is the M2G thesis — footfall today is rent tomorrow.Claude plans the calendar, drafts the run-of-show, and ties each activation’s footfall back to tenant sales and renewal momentum — so brand work shows up on the rent roll.

Upcoming & live activations

Mule Alley Makers MarketMule Alley · Stockyards · Market · Jul 12, 2026

Scheduled

60 regional makers across the lane — monthly anchor activation that lifts F&B covers.

9,500expected footfall

Stockyards Live — Summer Concert SeriesStockyards Block · Concert · Jul 19, 2026

Scheduled

Outdoor amphitheater series — three headliners, ticketed plus open lawn.

14,000expected footfall

PROTO Park Food-Truck Pop-UpPROTO Park · Pop-up · Jun 28, 2026

Live

Weekday lunch activation driving traffic to newly opened PROTO tenants.

3,200expected footfall

Mule Alley Mural & Light InstallMule Alley · Stockyards · Art install · Aug 2, 2026

Scheduled

Commissioned local-artist mural + dusk light installation — Instagram-native moment.

6,800expected footfall

ALCO Maker & Design FairALCO · Market · Aug 16, 2026

Scheduled

Introduces the repositioned ALCO campus to the creative-office leasing audience.

5,400expected footfall

Completed

Stockyards Holiday StrollStockyards Block · Seasonal · Dec 6, 2025

Completed

Tree lighting + market — record footfall and a measurable lift in tenant sales.

21,000attended